So it’s come to this; not even a full week has gone by since ‘sexbargate’ put NDG back on the map, and already the lawyers have been called in.
Projet MontrÃ©al City Councillor for NDG, Peter McQueen, has received a cease and desist letter from Peter Sergakis, the restaurant, bar and night club proprietor noted for his opposition to smoking bans on outdoor terraces as much as his predilection for refiling old liquor bottles.
The letter was received at the Cote-des-Neiges-Notre-Dame-de-Grace borough office Friday, the day after the proverbial fan was hit by flying excrement…
Sergakis wasn’t keen on talking when I called Sunday night; he said the bar in question, tentatively called Jersey’s Saloon (doubtless so named for all the glitz and glamour of the exciting New Jersey shore) will open ‘in a week or two.’ He then said he had to go back to bed. It was 8:00 pm.
McQueen was more talkative. He said he’s looking forward to Monday night’s borough council meeting and what decision borough mayor Russell Copeman might take on the issue. The meeting will be held at 7:00 pm (Monday April 4th) in the Cummings Auditorium, at 5151 Chemin de la Cote-Sainte-Catherine. If you want to weigh in on whether NDG needs this bar, feel free to lend your two cents at the meeting.
Given this website is typically read by people with severe ADHD problems, a quick recap. There once was a bar named Maz, and it was a dive that had basically catered the exact same clientele for roughly sixty years. Late last year the proprietors announced it would be closing, as they wanted to retire and couldn’t find anyone interested in running the place. Sergakis stepped in with plans to expand and renovate and create a new western-themed bar & grill. Everything was on the up and up until a video started making the social media rounds late last week, which featured a provocative young woman pouring some unknown liqueur upon her midriff.
A quick side note, she likely needs more experience serving drinks, as alcohol is chiefly ingested orally by mammals, and not via the bellybutton.
Rookie mistake… the important thing is that we’re all learning together.
Anyways, back to the matter at hand.
The promo video gave McQueen and a cavalcade of local yentas the distinct impression this would be a sleazy kind of place that wouldn’t fit in with what NDG ‘is all about’. To get an idea of what the video was like, the helpful minds over at the Postmedia Gazette figured they’d splice in their interview with McQueen with frames from the promo video (and take note, the Gazette had McQueen hold both the mic and his own umbrella for their interview; very professional looking…)
The yentas, and McQueen, did the chat show circuit last Thursday and Friday. McQueen referred to the proposed bar & grill as a ‘sex bar’, Sergakis claimed he didn’t know what that meant, and most of us did so much blow over the weekend we’ve completely forgotten what all the fuss was about.
Oh wait, now I remember: sex bar!
If I suspend reality and let my imagination get the better of me, a sex bar could really liven things up in NDG. I can imagine the long cue of sweaty, video-game addicted virgins excited to punch their v-cards in a straightforward, transactional fashion… the way Capitalist Jesus would doubtless prefer.
But alas, it’s not to be. McQueen admitted to me no such thing really exists (aww, shit) and that in no way should anyone think this is going to be a strip club (which would require a special license the city isn’t handing out any more, and either way wouldn’t make it past the borough’s zoning committee anyways). It isn’t even a revival of the ‘sexy serveuses’ bar from the late 1980s, as those women were typically nude (and occasionally served breakfast!)
But that didn’t stop McQueen from using the term ‘sex bar’ throughout the interview. He staked his claim NDG is family-friendly and, based on the promo video, this kind of a bar, in his opinion, doesn’t fit in with the neighbourhood. But that being said, NDG doesn’t have a civic code that defines what’s allowed and what isn’t. He also felt it necessary to bring up a few other points, which surprisingly included that there’s not much parking around the proposed bar’s location.
That one caught my attention; it’s rare to hear a member of Projet MontrÃ©al talk about how a given business needs more parking. McQueen clarified he suspects much of the clientele will be coming in from outside the neighbourhood. He went on to say that he already gets plenty of complaints from residents about teenagers smoking grass in Girouard Park (author’s note: some of them might be unemployed thirty-year-old journalists) and he’s concerned the specific marketing approach taken by Sergakis is only going to draw in the wrong crowd and lead to more complaints.
I can’t make up my mind on this one.
Depending on who you ask Sergakis is either a creepy misogynist who hates the homeless or a hard-working entrepreneur who crawled his way up from the bottom and, despite his age and wealth, still scrubs dishes and tends the grill at his establishments, if and when necessary.
For his part, I’m fairly confident McQueen has his constituents’ interests at heart, but he fundamentally needs to realize we live in a capitalist, free-market society (for better or worse) and that consumers always have the final say in that they vote with their wallets. If the residents of NDG don’t go to this bar, Sergakis will either have to re-tool or ship out altogether.
McQueen told me that if Sergakis opens any other type of bar, there’s no problem.
Which in turn means the issue comes back to the waitresses and bar maids, what they’ll be wearing and how suggestive, flirty and/or provocative they are with patrons. Any attempt to regulate this ‘for the public good’ is inherently problematic; the state has no business telling people what they can and cannot wear and in which contexts individuals can be suggestive.
In an attempt to gain some greater understanding of what’s at play, I took a stroll down Sherbrooke Street on a Sunday night and realized the proposed Jersey’s Saloon is just a few doors down from a maternity and neonatal clothing store that’s well-known as being a ‘safe space’ for breastfeeding mothers.
I can feel worlds about to collide…